HOPELESSLY YELLOW
Hopelessly Yellow is a student-run organization that seeks to spread positivity and promote mental health awareness on campus. As a graphic designer, I was responsible for creating content that aligns with HY’s brand for the social media platforms, Spotify, and website.
GRAPHIC DESIGN
Throughout my time at Michigan, I have been fortunate to be part of many organizations in which I have been responsible for contributing to their social media platforms. HY allowed me to be incredibly expressive, as posts were often up to my discretion. HY has now expanded to multiple schools, and the Instagram accounts work in tandem with one another to spread positivity nationwide.
MERCHANDISE DESIGN
Oftentimes, merch is the first and only representation of a brand that people see. Because of this, I understand the importance of having a striking yet wearable design, clear messaging, and consistency of branding. Because of this, HY’s merch aims to spread both positivity as well as brand awareness as it is worn around campus and beyond. Watching my designs come to life is one of my favorite parts of being a Graphic Designer.
